Smartphone Sale Recovers
发布时间：2021-09-30 15:01:42 来源于：CBF
摘要：
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Last year, 5G directly led to 810.9 billion yuan (125 billion U.S. dollars) in gross economic output, according to a white paper on 5G development and its economic and social impact. The 5G industry created massive direct economic output in 2020, according to a new white paper.The 5G industry directly generated 189.7 billion yuan of economic value added (EVA) and indirectly brought about 2.1 trillion yuan in gross output in 2020, the white paper said. 5G also indirectly led to about 760.6 billion yuan of EVA last year.
In the first quarter of this year compared with the big setback caused by the COVID-19 pandemic at the same period last year,China's phone market boomed with phone shipments reaching 97.97 million units, up 100.1 percent from the same period last year, said the China Academy of Information and Communications Technology on Monday.
In the first three months, about 122 new models were released, up 48.8 percent in comparison to 2020, including 98 types of smartphones.In March, a total of 36.09 million phones were shipped, increasing 65.9 percent year-on-year, with 41 newly-released models, up 32.3 percent from a year earlier.
As 5G telecommunication technology has matured, 5G smartphone shipments surged to around 27.50 million units last month, accounting for 76.2 percent of the total shipment volume.Shipments of 5G smartphones in Q1 hit 69.85 million units, with 64 new models landing in the market.
The total shipments for the Chinese smartphone market are estimated to expand six percent on a yearly basis in 2021, to about 340-350 million units, said Wang Xi, the Chinese analysis manager of IDC, a global market intelligence firm, the 21th Century Business Herald reported.
Spring is in the air and Chinese smartphone makers are anticipating that the new season will help the industry to recover the ground it lost due to the COVID-19 epidemic fallout.
Companies are vying with each other to unveil the latest cutting-edge premium handsets after a new report showed that smartphone shipments in China rose by 236.6 percent on a yearly basis in February.
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During the month when China's Spring Festival took place, more than 21.3 million smartphones were shipped out of factories to retailers across the country, said the China Academy of Information and Communications Technology.
That is in sharp contrast to February 2020 when the pandemic was paralyzing the nation and almost all smartphone shops struggled to keep their doors open.
Spring is a time of rebirth, renewal and awakening, and Chinese smartphone vendors now see the season as a perfect time to rekindle competition for top bragging rights in the nation.
In March, dozens of smartphone launch events were held. Vivo alone held three events to release three new phone series in the month and its rival Realme also held two. And because smartphone companies tend to select auspicious days to unveil new products, they often end up releasing phones on the same day.
For instance, Vivo and another smartphone maker Meizu both unveiled their new 5G phones on March 3. Realme and Nubia both held launches on March 4.
In the second half of March, the battle was even fiercer. From March 22-25, device makers Honor, Oppo and Vivo unveiled their new 5G smartphones one after another. Four days later, on March 29, Xiaomi unveiled its latest flagship models.
Such a frenzied smartphone release schedule has not been seen in recent years as the global smartphone market hit a saturation point and people did not have a desire to upgrade their handsets, said Fu Liang, an independent telecom expert who has been following the industry for more than a decade.
"Such a revival signals that the spring battle for 5G smartphone market supremacy in China is game on, especially in the high-end segment. This comes while Huawei, the former longtime champion of the local market, was impacted in its smartphone business following restrictions by the United States government," Fu said.
Sensing the opportunity left by Huawei in the $600-and-above premium segment, local smartphone makers are all beefing up resources to show consumers their advances in product design, research and development, as well as ambitions in expanding retail channels.
Chinese smartphone vendor OnePlus has unveiled its latest 5G model OnePlus 9R, as it scrambles to attract more consumers with high-quality handsets.
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Priced from 2,999 yuan ($460) in China, the OnePlus 9R is powered by US chip giant Qualcomm's Snapdragon 870 chipset. It features a 6.55-inch display with a 120Hz refresh rate and a quad-camera setup on the back.
Liu Zuohu, founder and CEO of OnePlus, said in a statement in this price range, there are few products like the OnePlus 9R that have both superior performance and advanced quality.
The company has also been working hard to expand its presence in the high-end smartphone market and offline retail. OnePlus said earlier it has more than 1,000 employees working on growing offline retail partnerships.
Liu Zuohu, founder and CEO of OnePlus, a Chinese smartphone vendor known for its dedication to design details, said the company will spare no efforts this year to expand its presence in the high-end segment.
"We will invest 1 billion yuan ($152.9 million) over the next three years to continuously seek breakthroughs in color and professional experience to create the ultimate mobile imaging experience," Liu said.
The company announced a partnership with Swedish professional camera maker Hasselblad in March under which Hasselblad will help its smartphones develop better photo-taking capabilities.
Such a commitment is already reflected in the latest OnePlus 9 series, unveiled on March 24, featuring cameras that Hasselblad helped develop.
OnePlus, which chiefly relies on e-commerce sites for sales, said it will ramp up efforts to expand its presence in the offline retail channels, with more than 1,000 employees now working in this area.
Rival Oppo made its ambitions even clearer after the brand rose through the ranks to become the top smartphone brand in China for the first time in January, with a market share of 21 percent, said Counterpoint Research.
Domestic brands continued to dominate mobile phone shipments in March, hitting 33.35 million units and accounting for 92.4 percent of total shipments.
Smartphone shipments came in at 35.27 million units last month, surging 67.7 percent year-on-year.In March, a total of 41 new models were released into the market, up 32.3 percent year-on-year, according to the CAICT.
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As Chinese consumers become more willing to upgrade their handsets, 5G smartphones are expected to account for more than 80 percent of overall smartphone shipments in China in the second half of this year, a senior official from the nation's top industry regulator said on Monday.
Liu Liehong, vice-minister of Industry and Information Technology, said in March that 5G smartphones already accounted for more than 76 percent of overall smartphone shipments in China.
According to Liu, China has preliminarily built the world's largest 5G network, with 260 million 5G mobile connections.
China's phone market boomed in the first quarter of this year compared with the big setback caused by the COVID-19 pandemic at the same period last year, with phone shipments reaching 97.97 million units, up 100.1 percent from the same period last year, according to the China Academy of Information and Communications Technology, a Beijing-based think tank.
In March, a total of 36.09 million phones were shipped, increasing 65.9 percent year-on-year, with 41 newly-released models, up 32.3 percent from a year earlier.
The ministry also is working hard to reduce the digital divide between urban and rural areas by encouraging telecom companies to build base stations and optical networks for relatively poor areas.
Huawei Technologies Co is well-positioned to pursue sustainable innovation in 5G thanks to its long-term spending in research and development, despite challenges, a company executive said.
Gan Bin, vice-president of Huawei's wireless network product line, said a leading product is the result of long-term technological accumulation, and the wireless network is not just about innovation on a single component, but about the overall system engineering, so the impacts of the US digital components are actually very small.
According to him, Huawei has long had advantages in 5G wireless network products, including 5G base stations, after sustained heavy investments into the wireless technology.
Gan made the comments at the sidelines of the 18th Huawei Global Analyst Summit which was held in Shenzhen earlier this week. At the summit, Huawei and China Mobile (Shanghai) Industrial Research Institute announced a white paper for 5G positioning titled Open Application Programming Interface (API) Industry.
To strengthen platform interoperability, the white paper defines 5G network positioning APIs of different types and functions, which enable industry customers to access location services and improve collaboration between all parties on the 5G positioning industry chain. With these APIs, operators' 5G positioning platforms can facilitate positioning services such as map management, location alarm and track query, Huawei said.
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The Chinese tech giant is working hard to scale up the application of 5G in a greater variety of sectors. In February, it launched a new 5G solution for businesses. Huawei said it has worked with operators, partners and enterprise users to first apply the 5G solution for businesses in the steel industry. With their capabilities and experience embedded into this platform, industrial 5G solutions like automated billet rotation, remote assembly assisted by augmented reality, and steel surface quality inspection, can be standardized and rapidly replicated.
Currently, the accelerating adoption of 5G worldwide further boosts the integration of 5G with a wide array of vertical applications, including smart manufacturing, smart ports, smart mines and smart energy. Among these applications, many location-based services play an important role during enterprise digital transformation. 5G positioning technologies provide better support for many industries in terms of enterprise management, security monitoring, emergency rescue, trip monitoring and the like. They also become the key driving force behind 5G innovation.
（责任编辑：Henry）
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